Digital Marketing of Maggot Cultivation Products in Cepogo Village, Boyolali through Website Development and E-Commerce Integration

Authors

  • Hariyadi Fajar Nugroho Digital Business Study Program, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta Author
  • Fatih Kurniawan Digital Business Study Program, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta Author
  • Anung Damar Sasongko Digital Business Study Program, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta Author

DOI:

https://doi.org/10.65917/jardira.v2i2.74

Keywords:

digital marketing, maggot cultivation, e-commerce integration, local product marketing

Abstract

Background: The maggot cultivation group in Cepogo Village, Boyolali has economic and ecological potential, but product marketing remains conventional and lacks an integrated digital medium.

Contribution: This program strengthens partner capacity by developing a website-based and e-commerce-oriented promotion model for maggot products.

Method: The activity was implemented through needs observation, website design, product catalog development, WhatsApp Business and marketplace integration, training, and evaluation.

Results: The outputs include a marketing website design, a digital product catalog, an online ordering flow, an admin dashboard concept, and activity documentation.

Conclusion: Digital marketing helps organize product information, strengthen business identity, and facilitate online ordering access for potential customers.

Downloads

Published

2026-07-30

Issue

Vol. 2 No. 2 (2026): Vol. 2, No. 2, July 2026

Section

Articles

How to Cite

Hariyadi Fajar Nugroho, Fatih Kurniawan, & Anung Damar Sasongko. (2026). Digital Marketing of Maggot Cultivation Products in Cepogo Village, Boyolali through Website Development and E-Commerce Integration. JARDIRA – Jurnal Pengabdian Digital Dan Rekayasa Informatika, 2(2), 76-83. https://doi.org/10.65917/jardira.v2i2.74