Digital Marketing of Maggot Cultivation Products in Cepogo Village, Boyolali through Website Development and E-Commerce Integration

Abstract

Background: The maggot cultivation group in Cepogo Village, Boyolali has economic and ecological potential, but product marketing remains conventional and lacks an integrated digital medium.

Contribution: This program strengthens partner capacity by developing a website-based and e-commerce-oriented promotion model for maggot products.

Method: The activity was implemented through needs observation, website design, product catalog development, WhatsApp Business and marketplace integration, training, and evaluation.

Results: The outputs include a marketing website design, a digital product catalog, an online ordering flow, an admin dashboard concept, and activity documentation.

Conclusion: Digital marketing helps organize product information, strengthen business identity, and facilitate online ordering access for potential customers.